#9 DE PROPÓSITO | ESPECIAL com Bruna Gomes Mascarenhas: Marca empregadora em tempos de crise

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deproposito

A gestão da marca empregadora, ou seja, da marca voltada às entregas e ao relacionamento com colaboradores e outros talentos do mercado, passa pelo propósito, pelos valores, EVP (employee value proposition) e toda uma estratégia que agrega valor ao negócio e à reputação. Em momentos de abundância, além de reter, as empresas têm esforços na atração de profissionais. E como fica essa dinâmica em momentos de crise, como o que vivemos diante da Covid-19?

Garantir o emprego vira quase um diferencial! Qual o papel das marcas na pandemia, dos líderes, como reter, atrair, engajar?

Esses são alguns dos temas de conversa com a nossa especialista em Employer Branding, Bruna Gomes Mascarenhas, neste episódio especial do De Propósito, inaugurando a 2ª temporada!

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